THE XOBC STORY

“this project is born of togetherness and a desire to contribute. When I think of wine, I think of joy and different kinds of people coming together around a table, whether this is a literal table or a figurative table, a sort of sharing of something.”

-BRANDI CARLILE

As a Washington native, wine lover, generous host and natural unifier, Brandi created XOBC in 2019 to turn everyday moments into meaningful connections — whether that’s slowing down at home with family and friends or finding a sense of home while on the road.

From its roots in Washington’s renowned Walla Walla Valley, a magical place shaped by grit, hard work and its humble beginnings (kind of like someone else we know), XOBC carries that same spirit forward in every sip.

XOBC exists where community, cause and craft collide — making wines that not only invite people in but give back in an authentic and meaningful way. A portion of each and every XOBC wine sold supports the The Looking Out Foundation.

OUR VALUES

Purpose-Driven Profits

A portion of proceeds from every bottle supports LOF’s critical work. Wine is our medium; impact is our mission. 

Shared Ethos

XOBC is fueled by generosity, storytelling and a commitment to marginalized communities. We’re here to make wine more meaningful. 

Radical Inclusion

Everyone is welcome at our table: no pretense, no gatekeeping, just good wine and good people. 

Together, we are making Music & WINE Mean More.

Founded in 2008 by multiple Grammy-winning artists Brandi Carlile, Tim and Phil Hanseroth, the Looking Out Foundation supports grassroots campaigns driven by purpose, urgency and deep empathy for overlooked and underserved communities by mobilizing fans, artists and partners to fund meaningful action around the world. XOBC Cellars was created as an extension of that mission — built to help further fund the foundation’s work through the sale of every bottle while bringing people together around a shared table.

LEARN MORE

MEET THE TEAM

BRANDI CARLILE
Founding Partner
What she’s drinking: Proud Angels Bubbly

CATHERINE CARLILE
Founding Partner
What she’s drinking: BC Cabernet Sauvignon

IZA FEYEUX
Director of Sales
What she’s drinking: Evangeline Rosé

SEAN BOYD
Founding Partner & Winemaker
What he’s drinking: Catherine Syrah